Adidas and Puma origin

Companies across the river 60 years of resentment incomprehensible neither Bundesliga, more than the World Cup, September 21, 2009, the International Day of Peace, held in the city in Germany 荷索金劳勒 a normal football, but focus the world's attention. On this day, was struggling with more than 60 years, the world's most famous sporting goods market, a pair of lovers - Adidas and Puma finally sat down together peacefully. CEO of both companies were Shuaidui, held a Friendship Cup, the first time, employees of both companies hold each other's hand. This is unthinkable in the past. Since the birth of Puma and Adidas Nike Air Force Ones City two sports brand, has become a river boundary, the two company's headquarters across the river, their own way. Especially in the first 40 years, only courageous people dare to wear Puma brand shoes, to occupy half the city Adidas. Conversely, people who wear Adidas shoes, would not easily come across. Schools, bars and other public places have their own belonging, a "loyalty" Puma's bakery, and even refused to sell bread to wear Adidas shoes customers.荷索金劳勒 it is called the "shoe check" and the city from the same roots and the two giants at first was not life and death, their founder had a pair of brothers. Gege Lu Road Fudasile was born in 1898, is the founder of Puma, and younger brother Adolf Dassler was the founder of Adidas. Signs, the two get shoemaker father Qinshou, learning the craft first-hand the good shoe. In 1924, the brothers established the Dassler brothers shoe, shoe brother Adolf to research skills, and older brother Rudolf was responsible for sales. "Brothers of one mind off money", just 4 years, Dassler family has become well known for the giants. 1936 is the Dassler brothers shoe Rounds of the year. They sponsored African-American track star Jesse Owen, the Olympics, Jesse won four gold medals in one fell swoop, then inundated with orders. But this time, rumors on the two substandard began to appear: Some people say that Adolf and Rudolf's wife having an affair, some said their wives were not with each other and each other Jiaoshe Gen, also said the money was Rudolf shoe theft catch of the month is the Nike Shox R4 Although this is all difficult to trace, but at least it shows the relationship between two brothers crack already exists. World War II, became a flashpoint for the two conflicts. Although the two brothers had joined the Nazi party, but different political views, Rudolf character radical, even the Nazis "loyalty" and Adolf is like "Schindler's List" in the Schindler as secretly saved a lot of Jews. After World War II, Rudolf started her own company, set up his own shoe named Rudy, and later changed its name to Puma; and Adolf Dassler brothers, original shoe will change their name Adida Williams. Brothers from enemies

Adidas and Puma soccer organizations to celebrate International Day of Peace

Brothers Adolf and Rudolf which were created from the infighting sports brands Adidas and Puma, the two rival companies in the dispute 60 years, never stopped, but they decided in the "Day of" Armistice day. Adidas and Puma's first ever implementation of executives shaking hands, and is prepared to organize a football match in Monday to celebrate "International Day of Peace," to come. Running Shoes CEO Jochen Zeitz Chairman of the Board said in a statement: "In order to comply with the commitments of the Day, we will unite on this day." This is the two brothers parted ways in 1948, the two companies since the first joint activities Adidas and Puma headquarters are located in Herzogenaurach, Germany (Herzogenaurach) city. The event aims to raise awareness of the "Day of" consciousness, the festival received the support of the United Nations. "I am looking forward to Adidas and Puma's soccer, and I hope that this joint activities contribute to 'Day' influence in the world," Adidas Chief Executive Herbert Hainer said.

Removal of Adidas

Adidas to move, the United States, Mr Schumer is angry, there are two reasons: reputation and interests are being damaged. NBA players in history have not yet emerged from the shirt worn by manufactured outside the United States, which is face; New York garment factories that 100 workers unemployed, it is of interest. Standing Schumer's point of view, his opposition is justified, but is struggling for Adidas, the removal seems inevitable, after all, their own interests the most. Second only to Cheap Air Shoes the world's second largest sports brand, Adidas appears to have been overwhelmed by the global financial crisis. Early in November, Adidas released the third quarter earnings. Filing shows Adidas quarter operating profit decreased by 29% to 336 million euros (491.6 million U.S. dollars contract) on sales of 28.9 billion euros. The Group's third quarter sales of 2.888 billion euros, down 7%. And the first and second quarter, setting the deepest decline. In order to overcome adversity, Adidas agents around the world many shops closed. In China, Korea's largest dealer of 100 companies closed down in 2008 about 50 Adidas store. At present, China is cleaning up Adidas stock, open 23 markets, and expand 12 sales. They even open up the market, intends to produce the world's poor, "one euro shoes", next year will begin pilot production in Bangladesh. Adidas said the decline in corporate profits is due to high operating costs and the decrease in sales. According to statistics, the Thai textile and garment industry labor costs about 1.3 U.S. dollars per hour, while the same period, the United States were speeding you need to pay 21.11 U.S. dollars. Apparel production will be moved to factories in Thailand, just can significantly reduce operating costs. In order to ensure their own interests, naturally attend to the interests of others, let alone face the.

Why Adidas brand sports shoes can be the first

Adidas has entered China more than 20 years. 20 years, Adidas has been seeking to "do the first sports brand," the dreams and goals. For Adidas, people today are no longer strange, it is the sports shoes, sportswear in the field of well-known brand, the brand more and more people wear in the body. From 1920, the first pair of handmade shoes start, Adidas's dream is to create the world's best sports shoes. Nearly 90 years, Cheap Air Shoes inherits this goal, continuous improvement techniques, from discovering problems in the timely amendment and resolution, and finally to make their own step by step onto the world renowned brand of the peak. As early as the beginning of creation, Adidas founder Adi Dassler in the research and development work on the follow three guiding principles: to produce the best sports shoes in order to meet the needs; to protect athletes from harm; make the products durable. Three principles to promote Adidas shoes always pay attention to the quality and comfort, once problems are detected, the idea of improvement. Adidas signs three lines from the late 40s of last century that has remained. Later, Adidas tailored specifically for athletes racing Air Shoes , so their business gradually expanded. Adi Dassler is the leader in many technological breakthroughs, have won more than 700 patents. In the Adidas, the world's first pair of skates was born, the first pair of shoes more than Button, cast the first football spikes Shuangjiao ... ... especially Adidas screw-type spikes is a very revolutionary concept, it even that it was the German World Cup soccer team in 1954 has achieved a lot. Adidas attaches great importance to the Olympic stage, but it also made for the Olympic Games a great contribution to the development of the Olympic Games turn to Adidas huge return, both to achieve a win-win situation. As the Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Olympic Winter Games, 2008 Olympic Chinese sports delegation partners, Adidas for the Beijing 2008 Olympic Games, Paralympic Games of all staff and technical officials and equipment. Adidas sports clothing also become partners in the Chinese Olympic Committee, to participate in the Turin 2006 Winter Olympic Games and the Beijing 2008 Olympic Games the Chinese sports delegation were wearing Adidas equipment. November 23, 2009, Adidas confirmed that the company intends to produce the world's poor, "one euro shoes" (1 euro = approximately 10.2 yuan) and next year will begin pilot production in Bangladesh. Adidas spokesman Jan Bruna group headquarters in Germany, said, "one euro" statement is a greater idea, does not mean that shoes really be so cheap. Not yet on the pricing of any decision.

Shoes look for getting rid of the production of a crisis attia euro poor shoes

Recently, major media outlets, adidas this world brand has already been overwhelmed the global financial crisis, play the crucial moment abroad in Cheap Air Shoes , the big sale prices tumbling, suggesting that Europe is the transmission system of price for China to Asia, brand globalization knock to alarm. Since last year, closed adidas stores, price is bleak. Adidas become a luxury markets from molecular, global the subprime mortgage crisis will be crushed, at present, global luxury market should be put into lower prices for adidas, three cities from 2 luxury goods market, sales, so is a wise choice is a comeback adidas, adidas brands continue to walk, walk SiLu high-end market is in line and into the midrange consumption market is to live. Are people for their fears, Germany brand shoes manufacturers adidas confirmed today that the company plan for the world's poor production "a" (� � 1 shoes (10.2 yuan), next year in Bangladesh began trial. The "social welfare qualitative business" project is the Nobel Prize winner muhammad yunus adidas to offer. Air Shoes usually notice to want to display the image motion fashion, expensive production jumpers. Yunus, for adidas says people need both poverty-stricken areas and the local production (can afford to create jobs) products. Adidas first non-profit shoes will be in Bangladesh in local production and sales. Adidas group spokesman Yang neumann bloom in Germany's black cuo root of company headquarters said, "a euro" in a larger extent is a kind of idea, does not mean shoes can really so cheap. About pricing question hasn't any decision. He to the German newspaper reports shall be confirmed, said: "it is true, adidas group to muhammad yunus and hand out to the market.

Shoes look for getting rid of the production of a crisis attia euro poor shoes

Recently, major media outlets, Cheap Air Shoes this world brand has already been overwhelmed the global financial crisis, play the crucial moment abroad in Asia, the big sale prices tumbling, suggesting that Europe is the transmission system of price for China to Asia, brand globalization knock to alarm. Since last year, closed adidas stores, price is bleak. Adidas become a luxury markets from molecular, global the subprime mortgage crisis will be crushed, at present, global luxury market should be put into lower prices for adidas, three cities from 2 luxury goods market, sales, so is a wise choice is a comeback adidas, adidas brands continue to walk, walk SiLu high-end market is in line and into the midrange consumption market is to live. Are people for their fears, Germany brand shoes manufacturers adidas confirmed today that the company plan for the world's poor production "a" (� � 1 shoes (10.2 yuan), next year in Bangladesh began trial. The "social welfare qualitative business" project is the Nobel Prize winner muhammad yunus adidas to offer. Adidas usually notice to want to display the image motion fashion, expensive production jumpers. Yunus, for adidas says people need both poverty-stricken areas and the local production (can afford to create jobs) products. Adidas first non-profit shoes will be in Bangladesh in local production and sales. nike Air Shoes group spokesman Yang neumann bloom in Germany's black cuo root of company headquarters said, "a euro" in a larger extent is a kind of idea, does not mean shoes can really so cheap. About pricing question hasn't any decision. He to the German newspaper reports shall be confirmed, said: "it is true, adidas group to muhammad yunus and hand out to the market.

Wmns Air Force I listed the new multi-color mix with Bape duel

With another major competitor Bape Sta begun to pay tribute to the girls shoes, Cheap Air Shoes Air Force I have finally unable to bear, finally took the lead early hours on sale in Taiwan, female models shown are the latest Air Force I, and the shoe body use brown, white, yellow, purple and so on with, vowing a showdown with the Bape Sta. Matching shoes are often the key to success, the women's section and there is absolutely suit the AFI, in addition to eye-catching enough body of the shoe, the soles are the same, with purple, highly topical, and the insole and tongue were printed in more with embroidered Logo, certainly seems like girls. At the same time, the figure green × white Air Force I Premium is also available in the same period, around the body of the shoe is also surrounded with a pretty patent leather, and this double AFI also once transferred to Easter Easter of this year's version is also built specifically for girls .

Anta - never stop

Nike imitation is indeed an effective strategy for catching it, and to move beyond Nike Nike is not hard and fast to apply to all identified. For Anta speaking, effective control of the market will be the use of market leverage its industry competition pattern of subversion of the effective weapons. Phil Knight (PhilKnight) is a legend. In 1972, he founded Nike Inc. ( Cheap Air Shoes ), and quickly create the world's leading brand sporting goods industry. More importantly, the Knight in the last century 80's policy of "asset-light operating" mode, and now has become a global sporting goods business mainstream business model. The so-called "asset light operating" mode, that is, the product manufacturing and retail distribution business outsourcing, its design is focused on developing and marketing business; mainly marketing and advertising product endorser way. "Asset-light operation" mode can reduce the corporate capital investment, particularly in the production of large areas of investment in fixed assets, thus improving return on capital. Nike in the early 80s of the 20th century began, "light asset management" model, was when the global transfer of manufacturing to developing countries, the peak period. In the U.S. market, sports products began to shift from mass-market professional athletes. Nike grasp the rhythm of the market changes, reliance on "asset-light operation" mode to change the traditional U.S. sports shoe market business model. Even those who have a centuries-old tradition of sports brands, have had to choose, "Nike" Survival mode, in order to be able to keep pace with the expansion of Nike's rhythm. In response, Phil? Knight said: "I wanted to beat Nike, the only way is fully and accurately imitate us, and then identify the different break points in all." In 1992, China's best gymnast Li Ning to founded his own name sporting goods company to enter China's sports industry, "brand" development stage. However, in the first 10 years, the majority of the Chinese sports only the Nike "asset-light operation" mode of the important OEM , and thus the birth of a group with good manufacturing skills OEM-style factory. In the southeast coast of Fujian Province Jinjiang City, there are nearly 3,000 footwear manufacturers, employing more than 300,000 annual output of 650 million pairs of shoes. The area was only 38.8 square kilometers of the town Chendai is the world's most important in China and producer of sports shoes. Now, from Jinjiang of Anta, 361 degrees, Xidelong, Del Hui, Jordan, Kinglake brands, rely on the rapid development of Nike's imitation of the local sporting goods market for the major competitors in China. As Phil? Knight said, the global sporting goods industry, increasing competition from convergence in the "Nike model." By Li Ning, Anta as the representative local sporting goods companies are also pursuing "asset light operating" mode. This means that, beyond the Nike will become increasingly difficult. Through this case, "Nike model" and the analysis of Anta's growth strategy in order to solve the Phil? Knight are set by the puzzle - how the company beyond Anta "Nike" of life throughout the development of prisoners.

Development of Anta's development process, is the town of Chen Tai shoes a microcosm of the industrial development, is one of the best. In 1981, Ding and wood with a partner to do from the shoe factory. In 1990, Ding and separation of wood with shoe partners, their own troupe. 1 year after the establishment of ANTA footwear, but just an ordinary family factory. At that time, the rise of the Chinese sports market, recently. Ding and Wood's son returned from Beijing, Chen Tai Shizhong take care of family business, and determined to get bigger footwear. However, as technology, materials and other issues, has just started, Chen Tai shoe could not foothold in the domestic market. 1993 to Anta Chendai represented by the athletic shoe industry, "within" to "outside" to begin production of sports shoes for the multinational OEM. Overseas orders for many sports goods manufacturer to complete the original capital accumulation, Anta company was not outstanding during this period. Jinjiang footwear company with many different is that not only undertake Anta company overseas orders, but also focus on the domestic market, is committed to develop the domestic market distribution channels. Shizhong and that "the terminal network is a business survival. Have a stable of overseas orders for food and clothing can live a carefree life, but the domestic market, Ye Shi a huge market, and to this big market, is their place in 找到, they must have their own networks. "In 1997, Anta VI system construction company began to gradually standardize the use of trademark recognition, brand strategy implemented. In 1999, when the 30-year-old Shizhong as Anta Group General Manager. Upon his inauguration, he made an important decision: The Chinese table tennis team signed an agreement to hire world champion Kong Linghui as ANTA Brand Ambassador. Over the same period, Anta launch brand slogan: "I choose, I like." Anta company quickly won a high market awareness. In 2001, the Beijing Oriental Sports Anta was founded and started the implementation of product diversification and brand new international development strategy. Companies across the apparel, accessories and apparel products in the field, from a single sporting goods sports shoes to the integrated production and marketing of the transition. In the same year, the first store in Beijing, Lee ANTA Sports Health sporting goods store opening, Anta monopoly system became fully start. According to the Chinese Chamber of Commerce and China National Commercial Information Center, ANTA sport shoes in 2001, the first comprehensive market share has risen. In 2004, Anta overseas promotion strategy for the full implementation of the company, one after another in Singapore, Greece, Hungary and other countries to open Anta stores; in the Czech Republic, Ukraine make partner, and use it as the window fully develop the European market. In 2005, the company headquarters is located in the "Anta sports science laboratory" set up, equipment investment 20 million yuan, nearly 50 researchers. Professional basketball, running shoes and other professional sports equipment research and development. In 2006, Anta company launched a new brand slogan: KeepMoving (never stop). In 2006, Anta in Jinjiang footwear has 15 production lines, annual production of 8.9 million pairs of shoes, all kinds of sporting goods reached 1.25 billion revenue.

Li Ning Company to enter the retail business and complete a "light asset management" model is different from Anta company with vertically integrated business model, namely the design, development, manufacture and marketing of sports apparel, including professional athletes and the general public designed "Anta" brand campaign footwear and apparel. In the control of the market, the Anta strategy has been taking independent distributors. That is designed Anta distributors throughout the country, the distributor itself or engage a third party retail operators (must be approved by the Company to obtain Anta) Management scattered on the mainland of China authorized ANTA retail outlets network. Anta Anta all retail outlets are "Anta" brand name management, store the same pattern, and only sell ANTA products. As of the end of 2006, ANTA has 37 regional distributors, direct management and indirect management of 4108 authorized ANTA retail outlets. However, all the distributors and Anta Company has no equity relationship. After 10 years of accumulation, Anta in sports design, production, marketing, sales management and so on, already has a fairly rich experience. In view of the Chinese sporting goods market has entered a period of rapid growth, and the gap between urban and rural consumption structure gradually clear, Anta company began transition to the new business models. October 2006, Anta's investment strikers set up Shanghai Co., Ltd., entered the sporting goods retail business. At present, Shanghai has five strikers wholly owned subsidiary of the strikers, Xiamen, Suzhou, strikers, strikers Beijing, Harbin and Guangzhou strikers up front. July 2007, ANTA Sports in Hong Kong Stock Exchange, financing of about 3.168 billion Hong Kong dollars, the 2004 Hong Kong-listed Li Ning in the financing of the scale of 7 times. In accordance with the financing plan, Anta will invest 1.1 billion Hong Kong dollars for marketing, 5.5 billion expansion of the retail business with 4.4 billion to develop regional sales offices, 2.5 billion expansion of footwear products.

Air Shoes model from the soft underbelly of the opportunity to see beyond Anta Nike founder Phil? Knight had pointed out that in talking about competition, "I wanted to beat Nike, the only way is to comprehensively and accurately imitate us and then find the difference to each break. "Nike and Reebok, we, the competition between Nike and Adidas can draw a conclusion: for imitation Nike is really catching up to its effective strategy, To go beyond Nike is not hard and fast to apply to all identified by Knight. For example, Reebok sporting goods market by the rise of women than Nike, Adidas and Nike, through mergers and acquisitions strategy in the global competition, and globalization of business after the completion of Nike Reebok prove defeat, those for the target market to take effective strategic innovation company, may win the competition initiative. As Ohmae for Knight's teachings as "local, market-oriented policy implementation" is the core of the global strategy and innovation. Nike is another weakness in the Asian financial crisis of 1998 appeared. As the "light asset management" model does not involve the specific product areas, but by the OEM factory in Asia, this will produce two major management problems: One is the supply chain management, and the second is quality control. Fluctuations in the external economic environment, circumstances, Nike OEM factory in Asia the cost of volatility, supply, logistics and distribution stability factors will affect Nike's overall business performance. Operation from the perspective of globalization, as Nike's main product market is concentrated in Europe and the United States and other mainstream market, it means "light asset management" model of mass destruction in the Asian market is much smaller than the fact that the mainstream market. In other words, if Nike's Asian market (developing countries) of its total sales to account for a significant share of the income ratio will be part of the write-off of its "asset light operating" mode, the risks of globalization. Internalizing the market digested from external risks. There is no doubt that in all emerging markets, China is undoubtedly the potential of the recent growth and consumer markets. This is why Nike and other multinational companies in strategic planning in the future, seek to focus on the reasons for competing in China.

China Southern suffered a surprise attack of Storms,At least 40 people were killed and 12 others missing

May 6 am, by the strong convective weather, Chongqing City experienced strong winds and heavy rain hit by lightning, has caused 19 deaths and 136 injuries.

From the beginning the night on May 5, Chongqing occurred around the time the cooling rains accompanied by strong wind and hail and rainstorms Local weather process.

As at 7 o'clock on the 6th, 7 towns and the city up to heavy rain, 46 villages and towns up to heavy rain, Fuling Lidu maximum rainfall of 146.7 mm, and the remaining moderate rain in most regions of precipitation over.

It is reported that Chongqing Dianjiang County, at 2 o'clock on the 6th from there about a strong convective weather process, Shaping Zhen maximum 31.2 meters per second wind. At 0:00 on the 6th to 6 pm Heavy rains in three townships in the county, county rainfall is 68.3 mm, sand rainfall is 63.2 mm, 51 mm rainfall in the five hole, the other towns in general in more than 30 mm.

Wind, hail, heavy rain led to the county many houses collapsed, the disaster killed 19 people were killed and 127 injured. In the near Dianjiang Liangping County of Chongqing at 2 o'clock on the 6th or so, the county's largest wind power back to Dragon 30 meters per second, and accompanied by hail disasters.

Disasters six people were killed and 25 injured. Chongqing Pengshui County at 1 o'clock on the 6th to 6 pm Some township there rainstorm process, Han Jia maximum rainfall reached 137.8 mm town. Disasters Han Jia town north tunnel, 3 Po, etc., there were geological disasters.