Why Adidas brand sports shoes can be the first

Adidas has entered China more than 20 years. 20 years, Adidas has been seeking to "do the first sports brand," the dreams and goals. For Adidas, people today are no longer strange, it is the sports shoes, sportswear in the field of well-known brand, the brand more and more people wear in the body. From 1920, the first pair of handmade shoes start, Adidas's dream is to create the world's best sports shoes. Nearly 90 years, Cheap Air Shoes inherits this goal, continuous improvement techniques, from discovering problems in the timely amendment and resolution, and finally to make their own step by step onto the world renowned brand of the peak. As early as the beginning of creation, Adidas founder Adi Dassler in the research and development work on the follow three guiding principles: to produce the best sports shoes in order to meet the needs; to protect athletes from harm; make the products durable. Three principles to promote Adidas shoes always pay attention to the quality and comfort, once problems are detected, the idea of improvement. Adidas signs three lines from the late 40s of last century that has remained. Later, Adidas tailored specifically for athletes racing Air Shoes , so their business gradually expanded. Adi Dassler is the leader in many technological breakthroughs, have won more than 700 patents. In the Adidas, the world's first pair of skates was born, the first pair of shoes more than Button, cast the first football spikes Shuangjiao ... ... especially Adidas screw-type spikes is a very revolutionary concept, it even that it was the German World Cup soccer team in 1954 has achieved a lot. Adidas attaches great importance to the Olympic stage, but it also made for the Olympic Games a great contribution to the development of the Olympic Games turn to Adidas huge return, both to achieve a win-win situation. As the Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Olympic Winter Games, 2008 Olympic Chinese sports delegation partners, Adidas for the Beijing 2008 Olympic Games, Paralympic Games of all staff and technical officials and equipment. Adidas sports clothing also become partners in the Chinese Olympic Committee, to participate in the Turin 2006 Winter Olympic Games and the Beijing 2008 Olympic Games the Chinese sports delegation were wearing Adidas equipment. November 23, 2009, Adidas confirmed that the company intends to produce the world's poor, "one euro shoes" (1 euro = approximately 10.2 yuan) and next year will begin pilot production in Bangladesh. Adidas spokesman Jan Bruna group headquarters in Germany, said, "one euro" statement is a greater idea, does not mean that shoes really be so cheap. Not yet on the pricing of any decision.